Automotive

Built for the automotive industry.

Integrated marketing plans for brands, dealerships and import groups. Vertical video, UGC and generative AI, with commercial goals measured every month.

Let’s build your plan
The problem

Noise doesn’t sell cars.

  1. 01

    Generic content that doesn’t hold attention

    Linear pieces that look the same in any industry and get lost before the third second.

  2. 02

    Agencies that don’t get the buying cycle

    Buying a car takes weeks: research, comparison, test drive and financing. Each stage needs a different message.

  3. 03

    Media spend without measurement

    Investment that never connects to leads, bookings or sales, and reports that don’t say what to change.

Solutions by goal

One goal. One plan.

01

Model launches

What we do
A content plan for before, during and after the launch that presents the model detail by detail.
Formats
9:16 vertical video · AI concepts · Premium UGC
KPIs we measure
3-second retention · Reach · Engagement rate
02

Showroom traffic & test drives

What we do
Campaigns with a direct call to action and follow-up on every lead until it books.
Formats
9:16 vertical video · Paid social · Premium UGC
KPIs we measure
Qualified leads · Cost per lead · Test-drive bookings
03

Dealership positioning

What we do
A distinct identity and voice for the dealership, consistent with the brands it represents.
Formats
Branding · Social media management · Websites
KPIs we measure
Engagement rate · New followers · Qualified leads
04

After-sales & loyalty

What we do
Content that stays with the customer after the purchase: maintenance, service and community.
Formats
9:16 vertical video · Premium UGC · Community management
KPIs we measure
Service bookings · Engagement rate · Retention
Formats

Strict format rules.

  • 9:16 vertical video

    Immersive framing. Fluid camera movement (gimbal) with the subject at the center.

  • Safe zones

    Dynamic subtitles and pop-ups in the upper-center of the screen, clear of the Reels and TikTok interface.

  • Premium UGC

    Immersive formats with the natural feel of user content and the art direction of a studio.

  • Generative AI

    Images, video and storyboards with standardized prompts that keep the Diff Seal.

Prompt High-end commercial photography, highly detailed, realistic, cinematic lighting, sharp focus, 8k resolution, shot on 35mm lens f/1.8...
The Diff Seal

Think you know speed?

Think you know speed? Watch this engine respond faster than you can blink.
Co-branding

Your brand first.

Hierarchy
In the client’s videos, their logo comes first. Diff appears as a negative watermark or signs at the end as “Powered by”.
Separator
When logos sit together in B2B, a clean margin and a thin divider bar.
CLIENT BRAND POWERED BY
Let’s talk

Make your brand impossible to ignore.

Let’s build your plan