The brief was direct: sell a collection of 160 classic cars with viral videos. With the video series, over 100 have already been sold.
Challenge
The client put it simply: “I need to sell this collection. Let’s make viral videos.” 160 classic cars.
Execution
A series of vertical videos about the collection, built for virality.
Result
Over 100 of the 160 cars sold. This video: 347,390 views, 99,804 accounts reached, 34 s average watch time and 2,723 new followers.
Results
- cars sold out of 160
- +100
- views
- 347,390
- accounts reached
- 99,804
- average watch time
- 34 s
- likes
- 9.5K
- new followers
- 2,723
Source: the reel’s Instagram insights; cars sold, client data.