We applied our viral formula to a Toyota Land Cruiser FJ40: a script built to hold attention, archival footage and the vehicle in high quality, detail by detail.
Challenge
Show a vehicle with viral potential in a way people couldn’t stop watching.
Execution
Our viral formula: a retention-focused script, archival footage for context and high-quality shots of the vehicle that highlight every detail.
Result
520,317 views, 408,742 unique viewers, 32.6K likes, 3.9K shares, 1.3K saves and 1,238 new followers.
Results
- views
- 520,317
- unique viewers
- 408,742
- likes
- 32.6K
- shares
- 3.9K
- saves
- 1.3K
- new followers
- 1,238
Source: the reel’s Instagram insights.